PPC Specialist

Compensation

USD 80,000–115,000 annually

About the Role

A performance-focused role managing paid media across search, social, and display to drive high-quality traffic, leads, and revenue for a range of Brixx Media clients.

Requirements

• 3+ years of hands-on experience managing PPC campaigns across search and at least one paid social platform (such as Meta, LinkedIn, or TikTok)
• Strong understanding of audience strategy, segmentation, and remarketing/retargeting best practices
• Experience planning and evaluating A/B tests on creatives, formats, and landing pages
• Comfort managing budgets, pacing, and bid strategies for multiple concurrent campaigns and clients
• Solid grasp of attribution concepts, assisted conversions, and multi-touch customer journeys
• Ability to interpret performance data and distill clear, actionable recommendations for both internal and external stakeholders
• Detail-oriented approach to QA, tracking, naming conventions, and documentation in a remote setting

Responsibilities

• Manage day-to-day PPC execution, including campaign builds, bid strategies, budgets, and creative rotation across platforms
• Develop and refine audience strategies, remarketing programs, and lookalike segments to maximize efficiency and scale
• Partner with creative and content teams to brief, review, and iterate on ad concepts and messaging
• Monitor account health closely, identifying performance issues early and implementing corrective actions
• Prepare regular performance summaries and insights for client reviews and internal stand-ups
• Collaborate with Data Analysts and SEM specialists to align PPC tactics with broader funnel and SEM strategy
• Continuously research platform innovations, betas, and best practices to keep Brixx Media campaigns competitive

Benefits

• Competitive compensation at the high end of the PPC market for a remote part-time specialist role
• Ownership of a multi-channel paid media portfolio with tangible impact on client growth
• Close collaboration with analytics and strategy teams, enabling data-driven experimentation at scale
• Access to a structured learning path, platform certifications, and shared knowledge across the performance team